The technology has so far targeted mainly our sence of sight and sound. To further enhance the virtual reality experience and another flavour to it, technology is now targeting your nose and tongue.The application area of virtual reality is vast- from normal entertainment to the Internet and e-commerce application. You will be able to smell product before buying them online. California-based Digiscents Inc. has developed the iSmell personal scent synthesizer. This small device connects through your pc via serial port and has its own driver. Being able to mechanically recreate one of the five sences, namely smell, has been in the works for quite some time now. A company called DigiScents believes they have the goods to revolutonize the way we think of smell. They have recently teamed up with Quest International One of the world”s leading fragrance,flavour and food ingredients manufacturers with particular strengths in sensory design and consumer understanding.Together, they envision a vast array of new opportunities; mostly in the way they plan on making this new technology profitable.